Privacy Policy

Last updated: 24 Nov 2025

Welcome to KFC Merch Singapore (“we,” “our,” “us”). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [https://merch.kfc.com.sg] (the “Site”) and purchase our products.

1. Information We Collect

We may collect and process the following types of personal information:

a. Information you provide directly:

  • Name, email address, phone number, and shipping/billing address

  • Payment details (processed securely through our payment partners)

  • Account registration details, if applicable

  • Any communication or inquiry you send to us

b. Information collected automatically:

  • Device and browser information

  • IP address and location (approximate)

  • Pages visited and time spent on the Site

  • Cookies and similar technologies (see Section 6)

2. How We Use Your Information

We use your personal data for the following purposes:

  • To process and fulfill your orders

  • To send order updates, confirmations, and delivery information

  • To respond to your inquiries and provide customer support

  • To improve our website, products, and user experience

  • To send marketing communications (only if you have opted in)

  • To comply with legal obligations and protect our rights

3. How We Share Your Information

We may share your information with:

  • Service providers such as payment gateways, logistics partners, and IT support vendors, solely for the purpose of fulfilling your orders and providing services

  • Affiliated entities (e.g., KFC Singapore or authorized partners) where necessary for operations or promotions

  • Government authorities or regulators when required by law

We do not sell, rent, or trade your personal information to third parties.

4. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes stated above or as required by applicable law. Once no longer needed, your data will be securely deleted or anonymized.

5. Your Rights

Under the Personal Data Protection Act (PDPA), you have the right to:

  • Access and request a copy of your personal data

  • Correct or update your personal information

  • Withdraw consent for marketing or other uses (which may affect our ability to provide certain services)

To exercise these rights, please contact us at kfcsgmarketing@kfc.com.sg

6. Cookies and Tracking Technologies

We use cookies and similar tools to:

  • Improve site functionality and performance

  • Analyze traffic and usage patterns

  • Personalize your shopping experience

You may disable cookies in your browser settings, but this may limit certain website features.

7. Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Payment data is handled through secure, PCI-compliant partners.

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites. We encourage you to read their privacy policies before providing any information.

9. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Please check periodically for updates.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

KFC Merch Singapore
Email: kfcsgmarketing@kfc.com.sg
Address: 61 Tai Seng Avenue, #02-05 to #02-09, Singapore 534167